John Keiser, OneCoast CEO
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Riddle me this: What do millions of College and High School Students do every year that is the exact same thing that Kindergarten and Middle School students do at about the same time of year? If you guessed “Graduate” you are correct. Graduation is a milestone. A time for the graduate and family to be proud of what has been accomplished and a chance to be excited about what lies ahead. The graduation event is something special and the parties are getting bigger and more elaborate every year. A graduation gift is an important and special keepsake. And being a destination for graduation gift giving and/or event planning can have an impact on a retailers business. This issue of The Resource features a Retailer that has plans to focus on Graduation, ways to creatively and successfully merchandise for graduation, and even event ideas to promote graduation in your stores.
We are working hard to provide actionable ideas that you can implement in your store. If you want to email me with any suggestions, please do so at john.keiser@onecoast.com and let me know your thoughts about The Resource. Thanks for reading! |
Retailer Showcase
Maximizing Graduation Sales: Helping Customers Create the Perfect Gift
By Majda Rensberger, OneCoast Contributing Editor
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Special occasions bring along special sales increases in the retail business and Small Favors in Grosse Pointe Woods, MI knows how to capitalize on them. With Graduations just around the corner, learn how Small Favors makes their store the destination for the perfect graduation gift.
>> Click here to read more
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Merchandising Corner
Make Straight “A’s” with Awesome Displays
By Marc Dudley, OneCoast Director of Visual Merchandising
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The ceremony is over and now it’s onto the party. Do you have the gifts that make the grade? From frames to photo albums, necklaces to towel wraps, be colorful and show your “team spirit” with some amazing merchandizing displays. We all need gifts for a variety of Grads so make it easy for your customers to choose that special gift with these creative and “spirited” displays.
>> Click here for these merchandising tips
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Event Central
A Celebration of Accomplishments!
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Grads are stars in our eyes! So show your customers how to celebrate the right way with a Graduation Event. Whether they are graduating from Kindergarten or they are receiving their Doctorate, it’s always “high honors” to celebrate their accomplishments with a fun event like this one.
>> Click here for tips on hosting this event
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