John Keiser, OneCoast CEO
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Have you seen who is writing in The Resource lately? 18 months ago, we launched The Resource with the goal of providing “actionable ideas” for retailers to implement in their stores. The staff consisted of hard working members of the OneCoast Team. Marc Dudley, Director of Visual Merchandising, Nora Chapman, Vice President of Sales, Majda Rensberger, Director of Marketing, and others. You may have noticed that recently we have replaced some of our OneCoast contributors with industry experts such as Becky Tyre of the Retail Details blog. She has a wonderful perspective on merchandising and continues to share some excellent advice. She has proven to be a great addition to The Resource and look forward to her many more contributions in the future.
Starting this edition, you will be seeing some new experts sharing their wisdom and advice. Patricia Norins, Publisher of Gift Show Magazine, will be sharing tips on increasing impulse buying within your store and Lindsay Phillips who will be highlighting fashion trends for the season. In our popular Retailer Showcase article, we feature Parkleigh Gift Shop in Rochester, NY who will share their insights in driving business with impulse buys.
I hope you like the articles and the contributions of our new contributing authors. From impulse buying and cash-wrap successes to fall fashion trends, this month is full of “actionable ideas”. We will continue to work hard at providing you with valuable information that you can put to use in your store today. If you want to email me with any ideas or suggestions, please email me at john.keiser@onecoast.com and thanks for reading!
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Retailer Showcase
Creating an Impulse Shopping Environment Maximizes Sales
By Majda Rensberger, OneCoast Contributing Editor
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What happens once a customer is in your store? How do you change the “just looking” customer to a “buying” customer? The answer is in creating a desirable shopping environment that triggers impulse behavior and ends in a sale. Learn from a successful, veteran retailer in Rochester, NY and how she maximizes impulse buys in her store with a smile, an upbeat attitude, and a truly generous spirit.
>> Click here to read more
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Merchandising Corner
Buying On Impulse
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An impulse buy is an unplanned decision to buy a product, made just prior to the purchase. In this month’s article, we will explore ideas for displaying products so that they are positioned as add-on sales.
>> Click here for these merchandising tips
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In-Store Marketing
12 Surefire Tips to Increase Impulse Buying at the Cash Register
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You’ve heard your customers say, “I’m just browsing." And they’re not being untruthful. The reality is that they don’t yet know what they want to buy until they see it. Here are some tips on how you can increase total spending in your store at the cash register.
>> Click here for these marketing details
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Trend Talk
Fall 2011 Trend Report
By Lindsay Phillips, Founder of Lindsay Phillips LLC.
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Want to know what’s hot this fall? Lindsay Phillips, founder of Lindsay Phillips LLC., has done all the research. Here she shares with us the latest color and fashion trends for fall 2011. Stay in the loop, get inspired and stand out this fall!
>> Click here for details
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Exit Strategies
Out with the Old, In with the New
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Do you have merchandise sitting on your shelves and not moving? With the 4th quarter fast approaching, it's time to make plans to free up that shelf space for new, exciting merchandise. Read these tips on how to get things moving with your "old stuff".
>> Click here for these tips
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