|  |
| OneCoast To Sell 'The Absolutely Essential Guide to Planning Fabulous Retail Events' by Lynni Megginson | | Guide Provides Specific Information and Checklists to Help Independent Retailers<br>Grow Sales through Store Events | January 9, 2006 – OneCoast, the largest national provider of sales and marketing services to suppliers and retailers of home décor, gift and collegiate products, today announced that it would promote and sell a comprehensive guide for independent retail store events written by Lynni Megginson, a successful retailer, popular speaker, and noted columnist.
Megginson is the owner of L&M Designs, a home décor and interior design store in North Potomac, Maryland. Experiencing first-hand the challenges of competing with multi-store “big-box” retailers, Megginson created a comprehensive program to share her strategies on how independent retailers can compete and grow sales through store events. “There is no doubt in my mind that the retailers who want to succeed in today’s fickle economy must have a few tricks up their sleeves in order to survive. Hosting retail events is the single most effective way a retailer can generate sales and excitement about their stores on a regular basis,” said Megginson.
The 200+ page guide is filled with step-by-step instructions, tips and worksheets to help a retailer plan and implement store events using proven techniques and ideas any retailer, no matter what their level of expertise, can immediately start using to build sales. Everything from the types of events retailers should host, detailed event countdown checklists, advice on how to word and mail invitations and more is include in this program. “Not everyone can afford a retail consultant,” remarked Megginson. “This program is like having a paid consultant on your staff every day of the year, walking you the entire process.”
OneCoast will be selling ”The Guide” at its price of $195.00 at the upcoming market shows in Atlanta and Dallas, through its sales representatives, and online at www.onecoast.com/lynni. OneCoast is sponsoring Megginson who will present a seminar on this topic at the Atlanta and Dallas shows, followed by book signings, at the following times:
Thursday, January 12, 2006
AMERICASMART Building 3 - 3rd Floor, Woodruff Room Atlanta, GA
8:00 a.m. breakfast/networking * 8:30 a.m. seminar
Signing immediately after the seminar in the OneCoast showroom (Suite 1800 Building 2) on
Thursday, January 12 from 2-6 pm and Friday, January 13 from 11am-2pm
Friday, January 20, 2006
World Trade Center, Showroom 256 Dallas, TX
8:00 a.m. breakfast/networking * 8:30 a.m. seminar
Signing immediately after the seminar in the OneCoast showroom on Friday, January 20 from 1-5 pm and Saturday, January 21 from 9am-12pm
Retailers are encouraged to attend these free seminars to learn more about Megginson’s success in growing sales for her independent store. More details can be found at www.onecoast.com. Retailers can also contact their OneCoast sales representative to learn more about the book. |
|
