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| OneCoast Southeast Expands Home Focus | | Size of Sales Team and Atlanta Showroom Increased by 40% |
November 26, 2007 – OneCoast, the largest and only national provider of sales and marketing services to vendors and retailers of home décor, gift and collegiate products, is expanding its product offering to Southeastern retailers with a stronger focus on home décor. As part of this expansion, OneCoast has created a new Home sales division with a total of 14 focused territory managers. In addition, OneCoast has increased the size of its Atlanta showroom by over 9,000 square feet to showcase its new home lines.
OneCoast has added the following home décor vendors in the Southeast: Napa Home & Garden, Willow Green, Deco Breeze, America Retold, and Bodrum. In addition, OneCoast has added the following lifestyle lines: Andrews McMeel, Ahava and Uchi.
“OneCoast has employed a very strong field sales team in the Southeast for many years, but the team’s focus has largely been centered on gift and lifestyle products,” said Ted Teele, CEO, OneCoast. “Increasingly, our home vendor partners have encouraged us to sell their products to furnishings retailers and interior designers in the Southeast.”
With its expanded sales team, OneCoast Southeast will continue its signature sales approach of small territories and focused line packages.
Monica Loving, OneCoast RVP, who manages both the Southeast and Southwest regions, has run “divisionalized” sales groups in the Southwest with considerable success. “With a smaller group of vendors,” said Ms. Loving, “sales people can focus on more specific types of retailers, enabling greater product knowledge and deeper sales penetration in targeted accounts.”
“We have worked with OneCoast in several regions in recent years,” said Jerry Cunningham, CEO of Napa Home & Garden. “And when the Southeast became a region where we wanted to make a sales team change, OneCoast was the obvious candidate. We think their model of a small number of vendors and limited territories is a great fit for us and our retailers.”
OneCoast continues to refine its show strategy based on where its buyers want to shop. Over the last year, OneCoast has expanded its show spaces in Atlanta, Las Vegas, Los Angeles, Seattle and New York. In addition, the company is seeing large increases in the traffic and sales on its online showroom, www.onecoast.com.
As part of the festivities for its showroom expansion, OneCoast will host a ribbon cutting ceremony on Thursday, January 10 at 3pm during the January Atlanta International Gift & Home Furnishings Market. All retailers are invited.
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