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OneCoast Announces Formation of Additional National Sales Division
Home and Lifestyle Vendor Partnerships to be Managed Centrally


October 2, 2008 - OneCoast, the largest and only national provider of sales and marketing services to vendors and retailers of home, gift and collegiate products, announced its decision to form a third sales division, called National Division 2 (ND2)  to sell vendor lines on a national basis. For 8 years, OneCoast has represented collegiate vendors on a national basis.  A second national sales division, called National Division 1 (ND1) was formed in December 2006, representing leading gift and lifestyle vendors.   OneCoast remains the only sales organization that can represent vendors and sell to retailers in all 50 states.

The key driver for this decision is the success of the national sales divisions already in place at OneCoast.  Over the past two years, these sales divisions have performed well for OneCoast and the vendors it represents nationally, in spite of the changing retail landscape and a challenging economy.

"National line representation provides many more benefits to our vendor partners, including integrated marketing and sales programs, consistent territory manager and product training, a 24x7 wholesale web site that attracts new customers, enhanced merchandising at major markets, and better overall communications," said Ted Teele, OneCoast CEO. 

Adrienne Boyer, Executive Vice President at leading gift company Mud Pie, agrees. "Mud Pie chose to work with OneCoast on a national a basis in late 2006 as part of ND1, and we have seen our sales and market presence grow significantly over the past two years due in large part to this partnership.  OneCoast is unique in the industry because it is able to provide the resources needed to reach thousands of retailers with a highly educated and consultative sales team."

Woodstock Chimes, a leading provider of musical instruments from around the world, is also represented nationally by OneCoast in ND1. Says Betsy Harrington, Senior Vice President of Sales at the company, "We continue to be impressed by the investments that OneCoast makes, all focused on helping both vendors and retailers grow sales.  In particular, we are very enthusiastic about the integrated marketing and sales campaigns that OneCoast employs, using targeted emails to support the sales team's efforts."

Adds Randy Eller, founder of Eller Enterprises and noted industry expert, "In today's changing and challenging environment, vendors, sales agencies, and retailers need to consider different strategies to grow and prosper.  OneCoast's national representation model is a proven way to introduce both innovation and efficiencies into the traditional sales agency model that truly benefits both vendors and retailers."

More information about the new sales division will be provided by OneCoast in the coming months.  Questions or interest should be directed to John Keiser, OneCoast Senior Vice President responsible for both ND1 and ND2, at john.keiser@onecoast.com or 847-310-8067.

OneCoast is also reorganizing the sales management for the vendors represented by its home and lifestyle group. Effective immediately, OneCoast is implementing an organizational structure whereby the sales team is managed on a national basis while retaining the regional vendor representation in place today.  The home and lifestyle group will be led by Nancy Lee, OneCoast Senior Vice President. Ms. Lee has been in the gift and home furnishings industry since 1982 having led sales teams at OneCoast and its predecessor companies for over 20 years.

More information about the home and lifestyle group will be provided in the coming months. Questions or interest should be directed to Nancy Lee at nancy.lee@onecoast.com or 303-475-6652.

Vendors who are interested in working with OneCoast's key account team that sells to large retailers and catalogs, should contact Monica Loving, OneCoast SVP, at monica.loving@onecoast.com or (800) 527 5724 ext 4253. To participate in OneCoast's wholesale e-commerce site, interested vendors should contact Jeremy Hirsch, OneCoast VP of Marketing at jeremy.hirsch@onecoast.com or (412) 501-6050. More information about OneCoast can be found at http://www.onecoast.com/.


About OneCoast

OneCoast is the largest and only national wholesale provider of gift, home, and collegiate products to retailers throughout the United States. We help hundreds of leading vendors market and sell their products to over 60,000 independent retail stores, internet stores, interior designers, and retail chains. Our retailers enjoy the benefits and convenience of purchasing products for their stores by working with our professional and consultative sales organization, by visiting our award-winning showrooms across the country, by shopping on http://www.onecoast.com/, and by contacting our customer service team. Since 1997, OneCoast has helped both vendors and retailers maximize their sales and profitability by providing innovative programs and services not found elsewhere in our industry. To learn more, please visit http://www.onecoast.com/.



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