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Traditionally they’re the hottest, most sultry days of summer. There’s the feeling it will never cool off, the thermometer rises, sticky days linger and store traffic could suffer. Increase store traffic by hosting a Dog Days of Summer event that is fun and will help move your summer merchandise.

>> Click here for detailed ideas on hosting a Dog Days of Summer event

Considering the price that you are paying for retail space in today's market, it is extremely important to get the most out of all the footage that you have in your store. Learn how to maximize small spaces by creating an end cap display that is not only interesting but turns valuable space into dollars.

>> Here are some easy steps to create an end cap display

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OneCoast is excited to announce that two new collegiate vendors are now available on OneCoast.com.  Welcome Mascot Factory and Fanatic Cards!

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Say “Aloha” to summer with a Hawaiian Luau Party Event in your store.  Celebrate and inspire your guests with thoughts of warmer weather and escapes to the tropics! This is a great way to spread ‘island attitude’ to everyone who attends and sell through on your summer merchandise.   We could all use a little ‘Tiki Time’.

>> Click here for detailed ideas on hosting a summertime party, Hawaiian style

It's summer and the time to showcase your outdoor entertaining merchandise that will make your customers think of vacations, summer picnics and set the mood for summer shopping.  Instead of the usual round table, or nesting tables, build a dock to use for merchandising your summer items.

>> Here are some easy steps to build your “dock by the bay” summer display

Partnering with leading collegiate vendors, OneCoast is excited to debut the FanZone at the upcoming Dallas and Atlanta summer markets.

>> Click here to learn more about the FanZone

It is a huge achievement to keep a store open for 50 years and even a bigger one to continue to evolve with times to meet the demands of the changing community and customer needs. Read about Joyce and Mic Ringer, owners of Ringer’s Drug Store/Ringer's Gifts of Distinction in Bryan OH and how they turned an old, tired store into a fresh and exciting place that’s surprising their current customers, attracting new ones and growing sales. 

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What was your favorite summer?  Growing up in Bay Village Ohio, we really cherished our summers after those long, cold Northern Ohio winters. Summer fun was defined as at least one trip to Cedar Point Amusement Park, July 4^th Parades on Lake Road-straight out of Norman Rockwell, and of course Baseball.  Summer fun has been the inspiration of books like “Summer at Tiffany”, and music such as Don Henley’s Boys of Summer, and Alice Cooper’s Schools Out for Summer. Summer Fun can also be a theme for your store to drive traffic, and that is what this issue is all about.

Are you ready for Grads and Dads? May and June are great months to enhance your gift giving selection to include popular collegiate products.

>> Click here for gift ideas for Dads & Grads

John Keiser, OneCoast CEO

I remember it like it was yesterday…September 23, 1978, (and by that date, it certainly wasn’t). The skies in western PA were a beautiful blue with a few big puffy white clouds. It was a warm sunny fall day. The fall colors, although not at their peak were absolutely beautiful. It was a big day too. It was my wedding day, and it was a perfect day for Ginny Ford and John Keiser to get married. Perfect.  Weddings were a big deal back then. They always have been.  But like most things, they have grown in stature and are an even bigger event. There are statistics that say the average wedding costs $22,000 and that over $19,000,000,000 ( yes billions) will be spent on the wedding gifts. A high percentage of weddings will take place in the next 60 days, so this issue of The Resource focuses on Weddings and what you can do to get your very fair share of the $19 billion that will be spent on wedding gifts. It focuses on products, events and a store that has had successful experiences driving sales. I hope you are enjoying The Resource. Please email me with your thoughts or suggestions. I can be reached at john.keiser@onecoast.com.

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As we embark on the busiest wedding months, capture the spirit of weddings in your stores by hosting a bridal event that your brides and customers will enjoy to be a part of. The event will help to create the buzz around your community and help position you as the bridal destination. 

>> Here are detailed tips on hosting a Bridal event in your store

Mud Pie

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Events are great at creating excitement, branding your store and generating additional sales in one day.  With Mother’s Day right around the corner, maximize your sales by hosting a Mother’s Day event in your store.  Here are some ideas that will take you from the first to the final step of your Mother’s Day event planning.

>> Click here for tips on a Mother’s Day event in your store

Let your store speak to your customers through the most powerful statement of all, the visual statement.  Now that you have an idea for a Mother’s Day event, here are some creative merchandising tips on creating a strong visual Mother’s Day display in your store that's sure to catch your customer's attention.

>> Click here for detailed tips on merchandising your store for Mother’s Day.

Please shoppers of all ages by offering collegiate licensed gifts from varied categories — from decor to apparel to plush.

>> Read why Collegiate products are an important category to gift retailers.