| 1. | Meet Our New Vendors = Natural Life and Patience Brewster 12/19/2011
OneCoast is proud to now represent two amazing lines - Natural Life & Patience Brewster. Today we feature Natural Life. Read on and learn more about this company's history, product offerings and future plans from Patti Hughes, Founder of Natural Life. Natural Life adds to our incredible line-up at the OneCoast showrooms that you sure don’t want to miss.
>> Click here for details |
| 2. | The Best Show Events in Town! 12/19/2011
One of the most exciting things about attending Market is being able to attend the events. And OneCoast and our vendors are gearing up for the best show event season yet! So read on for all the fun, amazing event details and make plans to stop by the OneCoast showrooms this Winter market.”
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| 3. | Trend Watch for Spring 2012 12/19/2011
Spring 2012 is going to be fabulous and Lindsay Phillips has the scoop on all the hot trends for the upcoming season. In Trend Talk, Lindsay shares with us the hot new colors and products that we’ll be seeing this market. Don’t miss out! Be in the loop and read on.
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| 4. | Vendor Highlights for Spring 2012 12/19/2011
Take a sneak peek at the Spring 2012 product offerings from Mud Pie, Lindsay Phillips, C.R. Gibson, Natural Life, Patience Brewster and Legacy. Here, we talk about all the product trends and color highlights that will inspire and excite you. And we have all our categories videos showcasing their new products that you just have to check out. So start your show market shopping plans now and read on.
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| 5. | John's Intro 12/9/2011 |
| 6. | Accessorize with Accessories - The New Bow on the Gift Box! 11/14/2011
Events are always important for independent retailers especially around the holiday season. Read tips on hosting your next jolly Holiday Open House event. Oh, what fun you’ll have as you watch your sales sparkle with delight.
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| 7. | Four Tools to Add to Your List This SeasonBy Jessica Brown, 11/14/2011
The holiday season is one of the busiest times of year for independent retailers! But, now is not the time to overlook social media as a key ingredient in your marketing plans. With time so tight this days, check out this article which will provide tips and tools to help you maximize your social media efforts during this BUSY holiday season.
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| 8. | Holiday Tips from Around the Country
What are successful retailers doing to drive last-minute business this season? And from the field, what are our Territory Managers seeing that their customers are doing to drive business? Gain insights and suggestions from successful retailers and top Territory Managers from around the country as they share their last-minute plans for a jolly holiday season.
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| 9. | John's IntroBy John Keiser, 11/14/2011 |
| 10. | Use Small Business Saturday to Drive More Sales this Holiday SeasonBy Patricia Norins, 11/14/2011
Local retailers are the backbone of our communities in which they do business. With that, American Express launched a nationwide campaign last year to promote local retailers and encourage shoppers to spend their holiday dollars in their local communities at small businesses on Saturday, November 26th, the day after Black Friday. In this article, Patricia Norins, Editor of Gift Shop Magazine, highlights 9 tips on how to market Small Business Saturday to optimize your store's traffic and sales.
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| 11. | After-Thanksgiving Event to Kick off the Before-Holiday Rush
You have heard the saying “The early bird gets the worm”. For Basket Case Boutique of Belleville, Illinois, the early bird customers get the best deals in town along with a few other perks. Owner Judy Carriel talks about the importance of having an after-Thanksgiving promotion that sets her apart from the big box retailers. Learn how she builds excitement and spreads holiday cheer so early in the morning.
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| 12. | Creative Holiday Displays That Inspire Sales 10/10/2011
A.Dodson’s of Suffolk, Virginia prides themselves on not just being a store, but being a destination. Owner Alison Dodson Anderson and her staff are serious about style and work hard at creating a holiday shop that is unpredictable, quirky, and alluring. Here they share their inspiring holiday merchandising displays and vignettes with you.
>> Click here for these merchandising tips |
| 13. | John's Intro 10/10/2011 |
| 14. | Using Social Media to Maximizing Your Holiday Business
It’s the most wonderful (and busiest) time of the year! What does that mean for you, the retailer? Read tips on incorporating social media to help drive your holiday sales this season.
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| 15. | 12 Surefire Tips to Increase Impulse Buying at the Cash Register
You’ve heard your customers say, “I’m just browsing." And they’re not being untruthful. The reality is that they don’t yet know what they want to buy until they see it. Here are some tips on how you can increase total spending in your store at the cash register.
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| 16. | Buying On Impulse
An impulse buy is an unplanned decision to buy a product, made just prior to the purchase. In this month’s article, we will explore ideas for displaying products so that they are positioned as add-on sales.
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| 17. | Creating an Impulse Shopping Environment Maximizes Sales Written 9/10/2010/Revised September 9/19/2011
What happens once a customer is in your store? How do you change the “just looking” customer to a “buying” customer? The answer is in creating a desirable shopping environment that triggers impulse behavior and ends in a sale. Learn from a successful, veteran retailer in Rochester, NY and how she maximizes impulse buys in her store.
>> Click here to read more |
| 18. | Fall 2011 Trend Report 9/19/2011
Want to know what’s hot this fall? Lindsay Phillips, founder of Lindsay Phillips LLC., has done all the research. Here she shares with us the latest color and fashion trends for fall 2011. Stay in the loop, get inspired and stand out this fall!
>> Click here to read more |
| 19. | John's Intro 9/19/2011 |
| 20. | Out with the Old, In with the New 9/19/2011
Do you have merchandise sitting on your shelves and not moving? With the 4th quarter fast approaching, it's time to make plans to free up that shelf space for new, exciting merchandise. Read these tips on how to get things moving with your "old stuff".
>> Click here for more |
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