All Articles

Doug Fleener

Profitable retailers make sure their bona fide email marketing messages are read by their customers and not deleted with spam. They use a list of best practices to ensure great results.

>> View tips on how to get the most out of your email marketing

Retailers continue to examine and reexamine their sales, gross margins and profitability to uncover ways to make their company more profitable.

>> Learn how to improve your profit margins

The demand for organic and eco-friendly textiles for bath, bedding and clothing is growing despite the current economic conditions.

>> Read more about the popularity of green products

In today's economy, those of us who are still in the retail game know that now more than ever we have to find creative ways to keep customers coming through our doors.

>> Learn how to use social media to jump start marketing

Halloween is the second-most decorated holiday, right behind Christmas. Four retailers tell how they make the event special.

>> Learn new ideas for holiday events & merchandise

Looking to grow sales in your store? Here are 4 sure-fire ways!

>> Read 4 tips to update your store & increase sales

Although business has been challenging this year, a segment of Giftbeat's reporting retailers is seeing some positive trends.

>> Who is doing well and what are their secrets?

Take the time in August to give back to your community and share to those in need.

>> Read More

As the personalization trend continues to grow, more and more vendors are introducing smart, simple and unique personalized programs.

>> Learn how one vendor helps you makes totally customized gifts

You see them on almost everything these days: blankets, beach bags, stationery, belt buckles, even dog tags. Find out what factors lead to the enormous surge in the popularity of monogrammed products.

>> Learn how you can benefit from this glowing-hot trend

Jeremy Hirsch

We often hear: consumers buy once they are in the stores. But how do you best get them in the door? Email marketing is a proven method.

>> Learn more about the benefits of email marketing

Bob Negen

There's nothing better than giving away free samples to get your customers to try, love, and buy whatever it is you have to sell.

>> See why giving samples will help you sell more

Lynni Megginson has built a thriving business at her Maryland-based décor and gift store, L&M Designs, by staging terrific retailer events. Take a page from Lynni's playbook; throw an event early this fall.

It is time to start planning and communicating your events for August and September. Lynni puts together some terrific suggestions for early fall events which will bring in your customers. There is still plenty of time.

>> Click here to view Lynni's suggestions for Aug & Sept events

Doug Fleener

The summer benefits American workers would most like to have are not always the ones you think of. Are you doing what your employees would like?

>> Learn how to motivate your employees this summer

Bob Negen

One simple way to increase the number of times a customer buys from you during the year is to create "multiple-purchase programs". These programs generate more income and even better, predictable recurring income.

>> Learn to set up your own program

Online reviews are shaping the way consumers shop. Do you know what people are saying about your store?

>> Learn what’s available in this electronic feedback realm & how businesses are using it.

July is a great month to beat the heat and pamper yourself!

>> Read More

If all the world’s a stage, retail has the role of leading lady! Learn how to earn a round of applause for your store’s dramatic efforts.

>> Read how to approach your store like a theater production

Walking the 2009 National Stationery Show, one noticed less exhibits but felt the show was full of energy and optimism.

>> Learn why there was so much optimism

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Tough times are no excuse for not staying up-to-date on marketing and business information. Don't miss these helpful books!

>> Learn what's on great retailers' summer reading lists