An impulse buy is an unplanned decision to buy a product, made just prior to the purchase. In this month’s article, we will explore ideas for displaying products so that they are positioned as add-on sales.
Cause marketing is advertising that you are donating a portion of your sales (or sales of designated products) to a particular cause, organization or charity.
Today’s cost-conscious consumers are also cause-conscious shoppers. When a customer discovers that you care about the same things they do, a connection is formed. Connect with your customers with these cause-worthy display ideas.
As the long summer days turn into hot summer nights, shoppers are looking for products and creative ways to utilize their entertainment spaces indoors and out. Check out these inspiring looks that will HEAT up your summer sales.
Over 90% of all infant purchases are made by mothers, grandmothers and their female friends. Clever retailers with baby shops and infant departments merchandise with the female shopper in mind. Learn how these retailers created fun shopping areas to maximize their business