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Majda Rensberger

14 Articles Found
1.Creating an Impulse Shopping Environment Maximizes Sales

Written 9/10/2010/Revised September 9/19/2011

By Majda Rensberger, 9/19/2011
What happens once a customer is in your store? How do you change the “just looking” customer to a “buying” customer? The answer is in creating a desirable shopping environment that triggers impulse behavior and ends in a sale. Learn from a successful, veteran retailer in Rochester, NY and how she maximizes impulse buys in her store.
2.Personalization Options Give Baby Store an Upper Edge
By Majda Rensberger, 6/20/2011
When it comes to the baby business, the “oohs and aahs” make the registers ring, but with so much competition driven by big-box registries, finding a true unique value as a baby store becomes even more important. Read about Cinnamon Bears, a baby store in Edmond Oklahoma and how they keep their business booming by focusing on the art of personalization.
3.Active Store = Active Registers: Ideas to keep customers coming back for more
By Majda Rensberger, 5/9/2011
How do you keep your customers coming back to your store over and over again in a given month? Renn’s Nest in Monroe, NC shares ideas on how to drive business through events and marketing as well as maximizing sales with two particular groups of consumers: teens and men.
4.Maximizing Graduation Sales: Helping Customers Create the Perfect Gift
By Majda Rensberger, 3/14/2011
Special occasions bring along special sales increases in the retail business and Small Favors in Grosse Pointe Woods, MI knows how to capitalize on them. With Graduations just around the corner, learn how Small Favors makes their store the destination for the perfect graduation gift.
5.Evaluate, Accept and Reinvent: How Changing the Focus to Fashion Grew a Store’s Business
By Majda Rensberger, 2/14/2011
Evaluate, Accept and Reinvent. ..Three things that owner Delaina Hammock of Gifts and Cards Unique and Boutique in Frisco TX, did last year to ensure her store’s prosperity. Find out how Delaina grew her business over last year by changing focus from mainly gifts and cards store to Fashion Apparel & Gifts Boutique.
6.3 Things to Grow Business in 2011
By Majda Rensberger, 1/10/2011
With 2010 being the best year in growth for Home & Company and Tip Toes in Holland, Michigan, Owner Matt Holmes is focusing on 3 key factors to continue the growth trend and retain a strong presence in the market.
7.Build Loyalty, Traditions and Sales with Personalized Products
By Majda Rensberger, 11/8/2010

How do you become engraved into your customers' life and become the store they think of for that special gift they can’t get anywhere else? Apple Butter in Morris IL has been capturing generations of customers for the last 24 years through personalized gifts.

8.Holiday Open House Brings Thousand Customers through the Store
By Majda Rensberger, 10/11/2010

Every November, Tweed, a gift and accessories store in Richmond VA, prepares for their biggest event of the year: the Holiday Open House. It’s their official kick off to the holiday season and one that their customers eagerly await. It is so big that due to its popularity and large traffic has evolved into a three day event sending up to a thousand customers through the store.

9.Cause Events: Making a Difference, Inspiring Good and Growing Business
By Majda Rensberger, 8/9/2010

How do you make a difference in your community, inspire others and make positive change happen all the while growing your business? Read about a veteran retailer who through her events inspired many, raised awareness, gained great publicity and increased her business tremendously.

10.Know your Retail Math: Making Smarter Buying Decisions
By Majda Rensberger, 7/8/2010
When it comes to making buying decisions, as retailers, multiple factors play a role. From product uniqueness, to price, to overall fit - it all comes down to one fact: profitability. Read about two retailers and how they incorporate retail math to help them in objective buying decision making.
11.Turning Old into New: How a 50 Year Old Store Continues to be Young, Fresh and Relevant
By Majda Rensberger, 6/1/2010

It is a huge achievement to keep a store open for 50 years and even a bigger one to continue to evolve with times to meet the demands of the changing community and customer needs. Read about Joyce and Mic Ringer, owners of Ringer’s Drug Store/Ringer's Gifts of Distinction in Bryan OH and how they turned an old, tired store into a fresh and exciting place that’s surprising their current customers, attracting new ones and growing sales. 


12.Capturing an Opportunity in the Worst of Times to Create the Best of Times!
By Majda Rensberger, 4/1/2010
Read about a progressive store owner, Jennifer Potrawski who seized a perfect opportunity at an imperfect time.  Also have a look inside her store to learn about her trends and successes and see what ONE idea she would like to share with our fellow retailers.
13.Customization in Two Business Days
By Majda Rensberger, 7/28/2009
As the personalization trend continues to grow, more and more vendors are introducing smart, simple and unique personalized programs.
14.Beyond the Products! Companies That Make a Difference
By Majda Rensberger, 6/2/2009

Majda Rensberger
Beyond the beautiful products that our vendors create, they are incredibly passionate to make a difference in their communities and the world.
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