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Majda Rensberger14 Articles Found
| 1. | Creating an Impulse Shopping Environment Maximizes Sales Written 9/10/2010/Revised September 9/19/2011
What happens once a customer is in your store? How do you change the “just looking” customer to a “buying” customer? The answer is in creating a desirable shopping environment that triggers impulse behavior and ends in a sale. Learn from a successful, veteran retailer in Rochester, NY and how she maximizes impulse buys in her store.
>> Click here to read more | | 2. | Personalization Options Give Baby Store an Upper Edge
When it comes to the baby business, the “oohs and aahs” make the registers ring, but with so much competition driven by big-box registries, finding a true unique value as a baby store becomes even more important. Read about Cinnamon Bears, a baby store in Edmond Oklahoma and how they keep their business booming by focusing on the art of personalization.
>> Click here to read more | | 3. | Active Store = Active Registers: Ideas to keep customers coming back for more
How do you keep your customers coming back to your store over and over again in a given month? Renn’s Nest in Monroe, NC shares ideas on how to drive business through events and marketing as well as maximizing sales with two particular groups of consumers: teens and men.
>> Click here to read more | | 4. | Maximizing Graduation Sales: Helping Customers Create the Perfect Gift
Special occasions bring along special sales increases in the retail business and Small Favors in Grosse Pointe Woods, MI knows how to capitalize on them. With Graduations just around the corner, learn how Small Favors makes their store the destination for the perfect graduation gift.
>> Click here to read more | | 5. | Evaluate, Accept and Reinvent: How Changing the Focus to Fashion Grew a Store’s Business
Evaluate, Accept and Reinvent. ..Three things that owner Delaina Hammock of Gifts and Cards Unique and Boutique in Frisco TX, did last year to ensure her store’s prosperity. Find out how Delaina grew her business over last year by changing focus from mainly gifts and cards store to Fashion Apparel & Gifts Boutique.
>> Click here to read more | | 6. | 3 Things to Grow Business in 2011
With 2010 being the best year in growth for Home & Company and Tip Toes in Holland, Michigan, Owner Matt Holmes is focusing on 3 key factors to continue the growth trend and retain a strong presence in the market.
>> Click here to read more | | 7. | Build Loyalty, Traditions and Sales with Personalized Products
How do you become engraved into your customers' life and become the store they think of for that special gift they can’t get anywhere else? Apple Butter in Morris IL has been capturing generations of customers for the last 24 years through personalized gifts.
>> Learn more about how personalized products are keeping this retailer profitable | | 8. | Holiday Open House Brings Thousand Customers through the Store
Every November, Tweed, a gift and accessories store in Richmond VA, prepares for their biggest event of the year: the Holiday Open House. It’s their official kick off to the holiday season and one that their customers eagerly await. It is so big that due to its popularity and large traffic has evolved into a three day event sending up to a thousand customers through the store.
| | 9. | Cause Events: Making a Difference, Inspiring Good and Growing Business
How do you make a difference in your community, inspire others and make positive change happen all the while growing your business? Read about a veteran retailer who through her events inspired many, raised awareness, gained great publicity and increased her business tremendously.
>> Click here to read more | | 10. | Know your Retail Math: Making Smarter Buying Decisions
When it comes to making buying decisions, as retailers, multiple factors play a role. From product uniqueness, to price, to overall fit - it all comes down to one fact: profitability. Read about two retailers and how they incorporate retail math to help them in objective buying decision making.
>> Click here to read more | | 11. | Turning Old into New: How a 50 Year Old Store Continues to be Young, Fresh and Relevant
It is a huge achievement to keep a store open for 50 years and even a bigger one to continue to evolve with times to meet the demands of the changing community and customer needs. Read about Joyce and Mic Ringer, owners of Ringer’s Drug Store/Ringer's Gifts of Distinction in Bryan OH and how they turned an old, tired store into a fresh and exciting place that’s surprising their current customers, attracting new ones and growing sales.
>> Read more | | 12. | Capturing an Opportunity in the Worst of Times to Create the Best of Times!
Read about a progressive store owner, Jennifer Potrawski who seized a perfect opportunity at an imperfect time. Also have a look inside her store to learn about her trends and successes and see what ONE idea she would like to share with our fellow retailers.
>> Click here to read more | | 13. | Customization in Two Business Days
As the personalization trend continues to grow, more and more vendors are introducing smart, simple and unique personalized programs. >> Learn how one vendor helps you makes totally customized gifts | | 14. | Beyond the Products! Companies That Make a Difference

Majda Rensberger
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Beyond the beautiful products that our vendors create, they are incredibly passionate to make a difference in their communities and the world. >> Read more about charitable products from our vendors |
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