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Fall 2011 Trend Report

Hey Guys!

I am so honored that the OneCoast team has asked me to write an article every month on trends and what's hot in the fashion world. One of the cool things about my job is that I am constantly on the go and get to see inspiration all over the world, and I am so happy to be sharing my findings with all of you. My idea for SwitchFlops was born from a high school art project and looking back, I had no clue what I was getting into. I had a great a-ha moment and went with it. Sometimes in life you have to go with what your gut tells you. I have always had a passion for fashion, but I got my first taste for it when I was an intern at Ralph Lauren. Talk about fashion overload! No one does it better than Ralph. And what I learned is that all trends start with inspiration, a little bit of help from trend forecasters, and then a brand's interpretation of the meaning of trends for their brand. At Lindsay Phillips (aka LP) we read up on all the trends, study the fashion runway shows and then put our own LP spin on everything.  Sometimes fashion can be a bit overwhelming, so one of the things I want to do in this article is make it more palatable for you so you can make better business decisions for fashion merchandise in your stores. And personally you can interpret it for yourselves, which is what fashion is all about!  What most of us wear communicates who we are and our own personal style. So be sure to take these trends and make them your own.  I love to bring color and a sense of fun into everything I wear (and what LP creates) as that is my style!
Here is what we are seeing for Fall. The hot colors are purple, cranberry, teal and grey.  Overall trends are an interesting combination of feminine and masculine... very diverse styling- similar to what is going on in our culture today.  The 4 major trends are: (pictures with each!)
 
1. Into the Woods
- This trend is all about feathers, metallic snake-skins and animal prints. These are all natural materials that one would find outdoors. There is a big play on nature this Fall.
2. Fly Girl
- This trend is really inspired by Ameila Earhart. Camo is back, Sherpa (and fake furs) are in, and military inspired looks are hot again.
3. Charming
- This trend is all about going back to basics. When economic times get tough, life gets simplified. This group is filled with ribbons and bows, vintage classics, and tons of floral embellishments. Grandma's old cameos are a must have!
4. Gypset
-This trend is all about psychedelic patterns, ethnic motifs, and colored skins. This is a trend focused on mixing and matching. Honestly, there are no rules with this trend! Anything goes!!!! This concept it inspired by the fashion icon, Iris Apfel!
I hope this gives you a fun summary of what's hot for Fall. I challenge all of you to pull tears and keep a stash of items that inspire you such as magazine photos, ribbons, buttons etc.. This way you always have ideas and concepts of things you like. Maybe even make your own inspiration boards. Until next time!!

xoxo 
LP


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