Events are great at creating excitement, branding your store and generating additional sales in one day.  With Mother’s Day right around the corner, maximize your sales by hosting a Mother’s Day event in your store.  Here are some ideas that will take you from the first to the final step of your Mother’s Day event planning.

Let your store speak to your customers through the most powerful statement of all, the visual statement.  Now that you have an idea for a Mother’s Day event, here are some creative merchandising tips on creating a strong visual Mother’s Day display in your store that's sure to catch your customer's attention.

Please shoppers of all ages by offering collegiate licensed gifts from varied categories — from decor to apparel to plush.