Welcome to our library of retailer resources. We have designed this section to be a one-stop location for retailers to discover great ideas to grow sales, better merchandise their products or gain business insight to better operate their stores.
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Articles | | | |
Special Events | | | |
Books | | | |
Videos | | | |
Webinars/Podcasts | | | |
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Special Events - A Roadmap to Your Success
Driving consumers into stores is hugely important to your success in 2010. And a great way to do this is through in-store events. We suggest you dedicate yourself to events. To help you succeed, we have created this Special Events Resource Center.
Event Videos
Successful Promotions Bob Negen, Entrepreneur and Author of Marketing Your Retail Store in the Internet Age |
Event Ideas: Your Blueprint for Great Events
Traditionally they’re the hottest, most sultry days of summer. There’s the feeling it will never cool off, the thermometer rises, sticky days linger and store traffic could suffer. Increase store traffic by hosting a Dog Days of Summer event that is fun and will help move your summer merchandise.
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Say “Aloha” to summer with a Hawaiian Luau Party Event in your store. Celebrate and inspire your guests with thoughts of warmer weather and escapes to the tropics! This is a great way to spread ‘island attitude’ to everyone who attends and sell through on your summer merchandise. We could all use a little ‘Tiki Time’.
Host a fun and unforgettable Bridal Event in your store in preparation for their special day or simply get your customers thinking about the upcoming wedding season and the gift giving that goes with it. If you do not have an in store bridal registry, start one and use this event to launch it. This is an inexpensive (practically free) way of bringing in foot traffic and becoming a true wedding gift destination store.
Think spring, think hope, joy, the carefree spirit of springtime!
Even if you've never hosted an event, this one is the easiest to pull off and may reap the most rewards.
National Share Your Positivity Week is October 11-17, 2009. This is all about having the right attitude- Attitude is a Choice! You can make this an event that is cause related or just focused on being positive and upbeat!
October is Breast Cancer Awareness month in the U.S. Show your concern for this important topic by throwing a cause marketing event in your store.
Take the time in August to give back to your community and share to those in need.
July is a great month to beat the heat and pamper yourself!
June is a great month to show your Patriotic Stripes!
Celebrate summer fun with a "Life's a Beach" event.
Plan a beautiful & unforgettable bridal event in your store.
We provide 10 steps to put on a terrific Earth Day Event this April.
Here are a dozen ideas for you to have a great Spring Fling event, focused on Moms, Dads and Grads!
Event Resources
Event Articles
A Year's Worth of Events
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Party In Store
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>> Create a party that's perfect for your store's theme, space and clientele.
Events Do Work! Just Ask Store Owner Lin Logan
 Lin Logan |
Lin was inspired last year to try one after attending a market seminar on organizing fabulous retail events given by fellow retailer Lynni Megginson. As soon as she returned from the show, Lin immediately began planning an event for spring.
The Keys to Successful Cause Marketing
 Bob Negen |
>> Learn how to make Cause Marketing Events work at your store
15 Ways to Cut Costs On Special Events and Promotions
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Bob Negen
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>> Read how to keep costs low while still having great turnouts for your events
