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Special Events - A Roadmap to Your SuccessDriving consumers into stores is hugely important to your success in 2012. And a great way to do this is through in-store events. We suggest you dedicate yourself to events. To help you succeed, we have created this Special Events Resource Center. Event Videos
Event Ideas: Your Blueprint for Great EventsDog Days of Summer Event Traditionally they’re the hottest, most sultry days of summer. There’s the feeling it will never cool off, the thermometer rises, sticky days linger and store traffic could suffer. Increase store traffic by hosting a Dog Days of Summer event that is fun and will help move your summer merchandise. Celebrate Summer with a Hawaiian Luau Party Event
Say “Aloha” to summer with a Hawaiian Luau Party Event in your store. Celebrate and inspire your guests with thoughts of warmer weather and escapes to the tropics! This is a great way to spread ‘island attitude’ to everyone who attends and sell through on your summer merchandise. We could all use a little ‘Tiki Time’.
Say I DO with a Bridal Event Host a fun and unforgettable Bridal Event in your store in preparation for their special day or simply get your customers thinking about the upcoming wedding season and the gift giving that goes with it. If you do not have an in store bridal registry, start one and use this event to launch it. This is an inexpensive (practically free) way of bringing in foot traffic and becoming a true wedding gift destination store. Spring Time Surprises! Think spring, think hope, joy, the carefree spirit of springtime! Holiday Open House Event Even if you've never hosted an event, this one is the easiest to pull off and may reap the most rewards. National Share Your Positivity Event National Share Your Positivity Week is October 11-17, 2009. This is all about having the right attitude- Attitude is a Choice! You can make this an event that is cause related or just focused on being positive and upbeat! September Feature Event - Breast Cancer Awareness October is Breast Cancer Awareness month in the U.S. Show your concern for this important topic by throwing a cause marketing event in your store. August Feature Event - The Fun is in the Giving! Take the time in August to give back to your community and share to those in need. July Feature Event - Beat the Heat with a Pamper Yourself Event July is a great month to beat the heat and pamper yourself! June Feature Event – Celebrate America! June is a great month to show your Patriotic Stripes! Life’s A Beach! Celebrate summer fun with a "Life's a Beach" event. Say “I DO” To A Bridal Event! Plan a beautiful & unforgettable bridal event in your store. Host an Earth Day Event this April! We provide 10 steps to put on a terrific Earth Day Event this April. Host a Spring Fling Gift Giving Event Here are a dozen ideas for you to have a great Spring Fling event, focused on Moms, Dads and Grads! Event ResourcesEvent Articles“Make it Personal” Store EventThere’s nothing more special and thoughtful than a personalized gift that really lets the recipient know how special they are. So, after your Holiday Open House is kicked off for the season, keep your customers coming back for more with a Make it Personal event.
Throw a Fun Halloween Bash Event
It's all about encouraging impulse buys for the holiday season. What better way to do that than through events. This month's event tips give you ideas on throwing a halloween bash in your store as well as tips on how to strategically group items during the event to maximize impulse buys.
A Year's Worth of Events
Party In Store
>> Create a party that's perfect for your store's theme, space and clientele. Events Do Work! Just Ask Store Owner Lin Logan
Lin was inspired last year to try one after attending a market seminar on organizing fabulous retail events given by fellow retailer Lynni Megginson. As soon as she returned from the show, Lin immediately began planning an event for spring. The Keys to Successful Cause Marketing
>> Learn how to make Cause Marketing Events work at your store 15 Ways to Cut Costs On Special Events and Promotions
>> Read how to keep costs low while still having great turnouts for your events |