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5 Festive In-Store Event Ideas for Your Stores

5 Festive In-Store Event Ideas for Your Store

Written by Catherine LeBlanc with contributions by Averi Parker

The holiday season is quickly approaching and now's the time to plan those in-store holiday events. Check out these creative event ideas that will have your store buzzing with traffic and your registers ringing!

Holiday Family Pajamas Party

Invite your customers to a cozy Holiday Family Pajama Party featuring Christmas cookies and hot cocoa. Consider having Santa come and read a favorite holiday story or even have a special art and craft table where kids (and adults) can take home a special gift. Offer special promotions during this event and be sure to promote this event on your social media platforms (before, during, and after!)


Yoga Now, Wine Later Event

Connect with a local yoga instructor and host a Yoga session in your store. Afterwards, showcase a local winery to serve up samplings of wine and offer tasty appetizers for your guests. Create a Zin display or table featuring products such as candles, bath & body, chimes, teas, and loungewear.


Fall in Love Pet Adoption Event

How fun would it be to host a Pet Adoption event in your store or possibly outside in your parking lot. Invite your local animal shelter to bring dogs and cats up for adoption to your event. Invite with a local supplier of dog and cat treats to sell their products while offering up free samples. Promote your pet products with a grand display and invite your customers to enter to win a Pet Gift Basket.


Bring a Friend Event

Make it a girl’s night out event with champagne and fancy hors d’oeuvres. Invite your customers to follow your store on your Facebook page. All customers that bring a friend to the event will receive a special gift along with a special discount for both their friend and their customer.


Home Sweet Home Event

Host an in-store event the showcases new fall and holiday home fragrances and décor. Invite a local interior designer to conduct a how-to workshop with tricks and tips on decorating for the holiday season. Drive sales by offering a free gift with each purchase made during the event.