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Display Challenge, Part Two

Debi Ward Kennedy

What happens when you give three different designers the same product to turn into different displays? You get three awesome display ideas! Debi Ward Kennedy explains the secrets of why each one looks great. Please read on for Part 2 in the series "Display Challenge."

Read Part 1 of "Display Challenge"

Classic Country Setting
Created by Teri Martin, Precious Memories - Our Designer
Photography by Tim Porter

Teri Martin

Teri's design perfectly expresses the classic look of a country store. The fixtures and props chosen are rustic wood, from the cabinets to the crate to the shutters used as a backdrop. Use of white fabric and flowers coordinate with the light ceramic ware and add contrast to the darker furniture. The addition of warm lamplight is always a winning idea - incorporate a table lamp or chandelier into your feature displays, and your customers will find themselves inexplicably drawn toward them. Warm light does that! I'd suggest moving this lamp down onto the table, though, to bounce a bit more light onto the products and get light into the cabinet.

The lamp shade and red rug on the floor pull out the red in the flowers, berries and linens to make them pop. An excellent way to show off small items like this is to bring out their color, and Teri has capitalized on this. Using color to develop a theme is a classic display technique that never fails. Plus, it is a thrifty way to update existing merchandise. Just add the color trend of the season, and you have a fresh new look!

Adding massed product to this display is simple: just fill up that cabinet!

You can see from this display that your everyday cabinets, tables and props can be combined and accessorized with product to tell a new story with each display change. These basic brown furnishings are workhorses that fit Teri's store image and are worth their weight in gold. You can paint your display pieces to coordinate with a new product line and set a mood, or use items with wood finishes like Teri did to create a neutral setting for fabulous products. It's what you do with what you have that matters!

Coming soon to a future Advisor - the finale, Part 3 of Display Challenge. How did Nancy Borsodi, on-staff stylist for Country Business, approach her display? Stay tuned!

This article is reprinted with permission from Country Business magazine. ©2009. Country Business is a trade publication for independent retailers of gifts and home accents. For more information, visit www.country-business.com.

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