Facebook Pinterest Instagram Twitter
Find A Rep
Shop Collegiate
Contents Articles Special Events Videos Links

Articles

Growing Sales of Our Retailer Partners.
Search Articles

Think Small

Refocus retail marketing on decorative accessories provides quick, economic solutions for consumers wanting to change home interiors

S/3 Round Octagonal Boxes
by Global Views
Right now in the low ebb of the business cycle retailers are desperately seeking ways to generate interest and store traffic.

Think accessories with refocused marketing attention to alleviate the pain of sluggish business.

Just because business is disappointing doesn't mean people aren't always interested in small changes to freshen up and enhance their interiors.

Properly promoted, accessories can be an effective consumer stimulant of quick, economic ways to make a change in their home interiors.

Fuchsia Susana Rose Bundle
by SIA
For consumers, retailers can easily provide economical, stylish and design smart reasons (solutions). All that's necessary is shrewdly merchandising attractive and distinctive wall décor, lighting, rugs, accent furniture, table top and affordable art objects.

Most people don't buy entire wardrobes all the time. The same goes for home furnishings - house dressing - and that's the key for decorative accessories.

Using accessories to help people feel better about their home is tantamount to a woman choosing to feel better, more attractive and inspired with discovering (another term for shopping to validate life) a new scarf, new shade of lipstick or evocative ear rings.

The short and long term marketing rationale bodes well for refocusing on decorative accessories when other merchandise isn't attracting attention.

Laredo Flat Vases, Set of 3
by Clay, Metal & Stone
In marketing, accessories are marketing jewels to consumers who immediately sense and see the sparkle that helps retailers:

  • Capture credible attention and stimulate store traffic
  • Provide a quick solution to satisfy need for freshening up or changing interiors
  • Establish a credible path to for better relationship marketing for future business
The journey to bigger ticket sales begins with the single steps of marketing decorative accessories with endearing and methodical panaché.

Reprinted with permission from Inside Furniture, 2007
Share/Save
Did you find this article to be helpful?   Yes  or  No
Your feedback will help with future articles.
Click here for a list of helpful articles.
Sign Up for a Free Account
Registering for this site allows you to see product pricing and manufacturer minimums.
Sign Up For A Free Account
Free Newsletter
Stay up to date with product news and receive valuable tips with our bi-weekly online newsletter.
Sign Up Today

ABOUT ONECOAST

OneCoast is the largest and only national wholesale provider of gift, garden, home, fashion, fragrance and collegiate products to retailers throughout the United States. We help leading vendors market and sell their products to tens of thousands of independent retail stores, internet stores, interior designers, and retail chains.

Our retailers enjoy the benefits and convenience of purchasing products for their stores by working with our professional and consultative sales organization, by visiting our award-winning showrooms across the country, by shopping on our website, OneCoast.com, and by contacting our Customer Care telesales team.

Learn more about OneCoast »

QUICKLINKS

4 WAYS TO BUY
With a Rep Online At Shows By Phone
Copyright © 2001-2018 OneCoast Network, LLC. All Rights Reserved.