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19 Articles Found
1.Getting Your Marketing Groove On
By Lynni Megginson, 8/11/2009

In today's economy, those of us who are still in the retail game know that now more than ever we have to find creative ways to keep customers coming through our doors.
2.The Power of Focus
By Randy Eller, 9/9/2008
Randy Eller
Most businesses struggle because they try to do too many things. Are you focusing on your business's core competencies?
3.New Best Friends
By Lynni Megginson, 5/6/2008
In today's economy, we small independents have to really use our ingenuity, as well as our network of contacts, to make a difference in our bottom lines.
4.Recession? Strategies to Win Either Way
By Randy Eller, 5/6/2008
Randy Eller
There is a lot of talk about whether we are in a recession these days. But the big question is: How will your business continue to make money in any economy we face?
5.Moving to Online Sales?
By Suze Bragg, 3/25/2008
Trying to decide whether to take your retail store online? Internet expert Suze Bragg weighs the pros and cons for you.
6.What’s Out and What’s In
By Susan Dickenson, 2/12/2008
A group of retailers with stores as diverse as their opinions tell us what’s selling in their stores – and what’s not.
7.Happy %#&*)! Holidays: Taming the Grinch Within
By Lynni Megginson, 12/4/2007
Retailer and author Lynni Megginson warns retailers to take precautions to keep the Grinch from stealing their Christmas spirit. No bah, humbug allowed.
8.In-Store Music: Profiting from the Perfect Music Mix
By Susan Dickenson, 7/24/2007
Given much thought to the music you play in your store?

When you're in the business of selling a lifestyle, music can play a big role in developing a brand, creating a mood and attracting certain customers. Paul Thompson, VP of Creative for OneCoast, begins his retailer merchandising seminars with the topic, stressing the importance of the music mix. "It's like picking a color – there are different tones and beats that work better at different times of the day, and different levels and variations that will appeal to different customers."
9.Yuck at First Sight
By Susan Dickenson, 7/5/2007
Paul Thompson, VP Creative, OneCoast, discusses store and showroom "yucks" - decorating or merchandising mistakes that prompt some to wonder, "Why in the world did(n't) they do that?"
10.May: More Ideas for Fabulous Events
By Lynni Megginson, 4/4/2007
Retailer Lynni Megginson continues to offer terrific suggestions for consumer events to hold in your store.

May is a strong month for retailing (some consumers are flush with tax refunds) and a super time to schedule events. You should consider organizing your May event today.
11.The Contemporary Garden

Educated consumers and high technology contribute to the trend

3/21/2007
As homeowners continue to simplify their lives, their back yards are becoming their retreats. Money is being spent to create up-to-date gardens, complete with technological advancements, like solar-powered lighting and even flat-panel televisions that can disappear into the ground. At the same time, sleek and contemporary garden accessories and casual furniture are completing a more modern look outdoors.
12.Merchandising Tip of the Month
By Paul Thompson, 3/7/2007
When making a retail space appear new and fashionable, time and money may be limited, but your imagination is not.

Telling a story with your displays engages customers and keeps them coming back. Graphics applied to store windows can help promote your brand, giving life and context to the products behind the glass.
13.Navigating the direct mail course
By Susan Dickenson, 2/1/2007
You've just planned the greatest mom's-night-out-clearance-gourmet-tabletop-in-store-sales event the world has ever known. But if the 1,000 postcards you've hired XYZ Direct Mail Services to mail to your pre-defined target market aren't accurate, you're wasting time and money. When it comes to competing with the big guys, the ability to deliver personal service and a memorable buying experience is hailed as one of the small retailer's biggest advantages.
14.Have Frequent Flyer Miles... Will Travel
By Lynni Megginson, 10/10/2006
Whew! That's me wiping my brow (not sweating... glistening!) after the busy summer market season. Like most retailers, I had my frequent flyer number handy to rack up the miles traveling to the markets held in the heat of summer. In fact, I can't remember any period of time in the years I have owned my store that I haven't been on the go much of the summer with at least one major buying trip and one or two filler trips squeezed in. However, this summer was a real eye opening (as well as an open-to-buy) experience.
15.Kicking Keystone to the Curb: Packaging for Perceived Value and Maximum Profits - Part 3
By Lynni Megginson, 3/14/2006
Part Three – Thinking Differently

You have to allow yourself to think differently about your merchandise; from the moment you buy it at market to the time it arrives on your loading dock. Additionally, you must have the confidence to train your employees to do the same when pricing merchandise you have selected for your store. I know it seems daunting, but here are a few guidelines we have used successfully:

1) Remember you are your own best customer. If you would not buy it for yourself, give it as a gift or want to receive it as a gift, it doesn't belong in your store.

2) When at market, disassociate yourself from wholesale prices. Instead, take the item you're interested in, round the price up to the next nearest even number and multiply it by three. If you wouldn't buy it for... 1) Remember you are your own best customer. If you would not buy it for yourself, give it as a gift or want to receive it as a gift, it doesn't belong in your store.

2) When at market, disassociate yourself from wholesale prices. Instead, take the item you're interested in, round the price up to the next nearest even number and multiply it by three. If you wouldn't buy it for...
16.Kicking Keystone to the Curb: Packaging for Perceived Value and Maximum Profits - Part 2
By Lynni Megginson, 2/16/2006
Part Two: How To Stand Out

To stand out as the little guy against other retailers, every small business should strive to brand itself in the eyes of their clients. Although the focus of L&M Designs is selling home accents and interior design services, we have learned small purchases usually lead to larger ones.

Thus we have a full array of well-priced gift items to draw clients into the store, and hook them with our packaging and friendly service. We are known for our purple shopping bags stuffed with leopard print tissue, as well as our leopard print wrapping...
17.Falling In Love All Over Again ... With Your Store
By Lynni Megginson, 2/1/2006
The other night was magical. We enjoyed a good wine, listened to great music and danced the night away long after the clock had struck midnight. No, this wasn't a night out with my husband but a wonderful night in ... with my store.
18.Kicking Keystone to the Curb: Packaging for Perceived Value and Maximum Profits - Part 1
By Lynni Megginson, 1/10/2006
Part One: Is Keystone Realistic?

As retailers, we are constantly faced with net and list prices and as small business owners we know that even at "suggested retail" our margins after discounts and special promotions sometimes can't even pay the rent! The Big Box Bullies (as I have come to call them) are selling items virtually identical to ours based on nothing but price, but just try to get service in one of these stores! The sheer volume of product sold at a low margin certainly makes up...
19.In-store events -- a win-win and ring-ring situation
By Lynni Megginson, 9/27/2004
As we move into the wonderfully profitable fourth quarter, do we sit on our laurels and hope for a small increase in sales over last year, or do we take action and make the most of the money our customers are simply dying to spend in the coming months? If you are like me, you create the opportunity for maximum sales by hosting in-store events that will keep your cash registers ringing. Enter the L&M Designs Ultimate Girls Night Out.
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ABOUT ONECOAST

OneCoast is the largest and only national wholesale provider of gift, home, fashion accessories and collegiate products to retailers throughout the United States. We help leading vendors market and sell their products to tens of thousands of independent retail stores, internet stores, interior designers, and retail chains.

Our retailers enjoy the benefits and convenience of purchasing products for their stores by working with our professional and consultative sales organization, by visiting our award-winning showrooms across the country, by shopping on our website, OneCoast.com, and by contacting our Customer Care telesales team.

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