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Special Events - A Roadmap to Your Success

Driving consumers into stores is hugely important to your success in 2018. And a great way to do this is through in-store events. We suggest you dedicate yourself to events. To help you succeed, we have created this Special Events Resource Center.

Event Videos

Successful Promotions
Bob Negen, Entrepreneur and Author of Marketing Your Retail Store in the Internet Age

Event Ideas: Your Blueprint for Great Events

Dog Days of Summer Event

Traditionally they’re the hottest, most sultry days of summer. There’s the feeling it will never cool off, the thermometer rises, sticky days linger and store traffic could suffer. Increase store traffic by hosting a Dog Days of Summer event that is fun and will help move your summer merchandise.

Celebrate Summer with a Hawaiian Luau Party Event

Say “Aloha” to summer with a Hawaiian Luau Party Event in your store.  Celebrate and inspire your guests with thoughts of warmer weather and escapes to the tropics! This is a great way to spread ‘island attitude’ to everyone who attends and sell through on your summer merchandise.   We could all use a little ‘Tiki Time’.

Say I DO with a Bridal Event
Host a fun and unforgettable Bridal Event in your store in preparation for their special day or simply get your customers thinking about the upcoming wedding season and the gift giving that goes with it. If you do not have an in store bridal registry, start one and use this event to launch it. This is an inexpensive (practically free) way of bringing in foot traffic and becoming a true wedding gift destination store.
Spring Time Surprises!
Think spring, think hope, joy, the carefree spirit of springtime!
Holiday Open House Event
Even if you've never hosted an event, this one is the easiest to pull off and may reap the most rewards.
September Feature Event - Breast Cancer Awareness
October is Breast Cancer Awareness month in the U.S. Show your concern for this important topic by throwing a cause marketing event in your store.
August Feature Event - The Fun is in the Giving!
Take the time in August to give back to your community and share to those in need.
July Feature Event - Beat the Heat with a Pamper Yourself Event
July is a great month to beat the heat and pamper yourself!
June Feature Event – Celebrate America!
June is a great month to show your Patriotic Stripes!
Life’s A Beach!
Celebrate summer fun with a "Life's a Beach" event.
Say “I DO” To A Bridal Event!
Plan a beautiful & unforgettable bridal event in your store.
Host an Earth Day Event this April!
We provide 10 steps to put on a terrific Earth Day Event this April.
Host a Spring Fling Gift Giving Event
Here are a dozen ideas for you to have a great Spring Fling event, focused on Moms, Dads and Grads!

Event Resources

Event Articles

“Make it Personal” Store Event

There’s nothing more special and thoughtful than a personalized gift that really lets the recipient know how special they are.  So, after your Holiday Open House is kicked off for the season, keep your customers coming back for more with a Make it Personal event. 

>> Click here to read how

Throw a Fun Halloween Bash Event

It's all about encouraging impulse buys for the holiday season. What better way to do that than through events. This month's event tips give you ideas on throwing a halloween bash in your store as well as tips on how to strategically group items during the event to maximize impulse buys.

>> Click here to read more

A Year's Worth of Events

Lynni has built a thriving business at her store, L&M Designs, by staging terrific retailer events. Take a page from Lynni's playbook; throw more events in 2009!

>> Check out Lynni's event ideas

Party In Store

Throwing a party for your customers in your store is a great way to generate traffic and build your brand.

>> Create a party that's perfect for your store's theme, space and clientele.

Events Do Work! Just Ask Store Owner Lin Logan

Lin Logan
Lin Logan, owner of The Stationery Company in Denver, has been in business 24 years, but never really created any significant events for her customers.

Lin was inspired last year to try one after attending a market seminar on organizing fabulous retail events given by fellow retailer Lynni Megginson. As soon as she returned from the show, Lin immediately began planning an event for spring.

>> Read the details and success of Lin's Event

The Keys to Successful Cause Marketing

Bob Negen
Cause Marketing is when your store partners with a worthy cause. It is a terrific way to generate store traffic & sales, while also doing "good" for charity.

>> Learn how to make Cause Marketing Events work at your store

15 Ways to Cut Costs On Special Events and Promotions

Bob Negen
Promotions and special events are the salt and pepper in your marketing plan. They spice things up and keep your store fun and exciting.

>> Read how to keep costs low while still having great turnouts for your events


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