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From book club vibes to bows galore, here are a few of the trends we noticed as we visited AmericasMart this summer.

Atlanta Market once again hosted buyers from around the world for a week of sourcing and inspiration, held July 15-21 at AmericasMart Atlanta. With more than 6,000 product lines on display, Summer 2025 Atlanta Market buzzed with fresh designs, trend-forward merchandise and retail resilience.

The summer season may be winding down, but it was feeling like spring during the recent Atlanta Market. Many retailers were starting their hunt for the 2026 spring season and brands were ready to deliver.

Thanks to the popularity of TV shows like “Yellowstone” and “American Primeval,” western is again becoming a popular motif. While it has always been a regional mainstay for the southwest U.S., the resurgence of old west themes in media is making it a national trend.