OneCoast and Giftcraft Announce Partnership with Charlie Paige and Astral
OneCoast and Giftcraft Announce Partnership to Bring Charlie Paige and Astral to Independent Retailers—
ATLANTA, GA – May 11, 2026 — OneCoast and Giftcraft today jointly announced a new partnership through which, beginning June 1, 2026, OneCoast will exclusively represent Giftcraft’s Charlie Paige and Astral brands to independent retailers across the United States. This partnership expands OneCoast’s curated brand offering with contemporary fashion, accessories, and jewelry designed for today’s independent retailer, while extending Giftcraft's reach through OneCoast's national network of independent retail partners.
Charlie Paige is a contemporary lifestyle fashion brand known for blending trend-right design with effortless everyday wear. Created for modern women who value both style and versatility, Charlie Paige offers thoughtfully curated apparel and accessories that balance timeless silhouettes with fresh seasonal details. With broad appeal across boutiques and specialty retailers, Charlie Paige brings accessible style and modern lifestyle sensibility to the heart of the OneCoast network.
Astral is a contemporary jewelry collection created to inspire confidence, individuality, and effortless self-expression. Designed as an extension of the Charlie Paige lifestyle aesthetic, Astral blends trend-forward styling with timeless appeal, offering curated pieces that feel both elevated and easy to wear.
“We are thrilled to welcome Charlie Paige and Astral to the OneCoast family. Their dedication to creating stylish, accessible fashion and jewelry makes them a natural fit for our curated brand offering. This partnership is about more than expanding our fashion category; it is about bringing our retail partners high-quality, authentic products that truly resonate with their customers. We look forward to this exciting new chapter together.” — Becky Dill, Vice President of Sales, OneCoast
“We are incredibly excited to partner with OneCoast, whose deep expertise and unique ability to serve the independent retail and gift market make them an ideal partner to help expand our reach. Through this partnership, we look forward to bringing Charlie Paige and Astral’s signature blend of modern style, versatility, and giftable appeal to more retailers nationwide.” — John Brooks, Head of US Sales, Giftcraft
Retailers will be able to shop Charlie Paige and Astral through OneCoast Territory Managers, showrooms, and online at www.onecoast.com.
About OneCoast
OneCoast is an omnichannel wholesale sales and marketing company exclusively representing a curated selection of leading vendors nationwide. Dedicated to supporting independent retailers, OneCoast provides a wide range of product selections, personalized service from Territory Managers, robust marketing and e-commerce tools, and inspiring showroom experiences. Guided by core values of passion, progress, courage, and collaboration, OneCoast is committed to doing business the right way — empowering retailers and vendors to thrive together.
About Giftcraft
Giftcraft is a leading designer, developer, and distributor of on-trend gift, home, and lifestyle products. Its portfolio of original brands spans fashion, jewelry, home décor, seasonal, and giftable categories — including Charlie Paige, a contemporary women's apparel and accessories collection offering polished, wearable style with strong boutique appeal, and Astral, a modern jewelry line that balances on-trend design with timeless versatility for an elevated, giftable finishing touch. Together, these brands reflect Giftcraft's commitment to thoughtful design, exceptional service, and trusted partnerships that help retailers grow.