Author: Lenise Willis -Editor in Chief - Home Accents TodayÂ
Sales rep agency and marketing company OneCoast has a new long-term partnership with wholesaler Primitives by Kathy.  The partnership is effective Dec. 1, just in time for the winter market season in January.
According to a release by OneCoast, it was both parties’ creativity, resources and commitment to elevating the customer experience that drew the two to work together.
“Primitives by Kathy’s artist-driven design aesthetic and commitment to quality aligns seamlessly with our mission to offer retailers a wide selection of top-tier products,” said Majda Rensberger, president of OneCoast. “This partnership exemplifies our dedication to fostering relationships in the industry that benefit our retailer’s shopping experience.
OneCoast has certainly been on the move these last couple of years, adding Primitives by Kathy to its list of carefully selected vendors, after launching the Indie & Main marketplace and Heart on Main Street nonprofit. With independent retail at the heart of their business, OneCoast says it is committed to providing quality wholesale gift, garden, and home fragrance products to support independent retailers across the U.S. The company added in its release that the addition of Primitives by Kathy reflects its commitment to providing products that move beyond mere décor and tell a compelling story with every piece.
Primitives by Kathy has been creating products that tell a story for over 25 years. The company’s continuously evolving collections are a mix of sentiment and fresh design, and “evoke a spirit of fun and celebrate creativity through their unique and memorable designs.”
“As we continue to evolve and expand into more lifestyle-inspired collections of gifts and home décor, we felt that a partnership with OneCoast would be aligned with our plans for a more focused and concentrated sales and marketing strategy,” said Kathy Phillips, CEO of Primitives by Kathy
“We were impressed with the omnichannel approach that OneCoast offers retailers. We believe it represents a strong focus on the retailers’ experience with our brand. Along with outstanding products, exceptional customer experience is an important part of our partnership and success with our customers.”
To connect to a OneCoast territory manager about Primitives by Kathy, go to OneCoast.com/find. Buyers can also find both OneCoast and Primitives by Kathy at the upcoming winter markets.
OneCoast will be debuting their new flagship showroom location, and Primitives by Kathy will also be in a new expanded location in Dallas. You can visit both Primitives by Kathy and OneCoast at the Dallas Market Center (OneCoast: WTC-180; Primitives by Kathy: TM-1333) and AmericasMart (OneCoast: B2-1800; Primitives by Kathy: B2-737).